In-building Cellular: From Amenity to Necessity

Research firm iGR shows that consumers expect nearly perfect voice and data access wherever they are, regardless of whether that
expectation is reasonable. In short, people expect connectivity in the basement of a commercial building as well as on the 15th floor of a high-rise apartment. Adding “excellent cellular service” to the list of a building’s attractions draws attention to the
unconscious expectation of “service everywhere” and can mean the difference in a venue’s vacancy rate.
It is time to add mobility to your checklist.

You can download the report below.