Seri Yoon

One of the recent achievements in my career journey was spearheading the successful launch of ADRF’s groundbreaking 5G product, ADXV DAS (distributed antenna systems). The ADXV stands out as one of the pioneering modular DAS, aiding indoor 5G cellular coverage for wireless carriers. Launching the ADXV presented a myriad of challenges, ranging from technical matters to navigating the complex landscape of wireless ecosystem stakeholders. Marketing such a sophisticated product demanded a comprehensive understanding of the intricate sales processes involved and the ability to effectively communicate the value proposition to diverse audiences.

Despite these challenges, our team’s dedication and expertise enabled us to overcome every obstacle along the way. Through meticulous planning, strategic partnerships, and relentless perseverance, we successfully positioned ADXV as the go-to solution for extending 5G coverage inside buildings. ADXV’s 5G modules were installed in renowned venues such as Ontario International Airport, Seattle Cancer Center, Hudson Yards, and Ritz Carlton Marina Del Rey. Witnessing the tangible impact of our work as these institutions experienced enhanced 5G connectivity was incredibly rewarding. Moreover, the satisfaction derived from helping wireless carriers bridge the gap in indoor 5G coverage further solidified the significance of our
achievement.

The success of the ADXV launch not only positioned ADRF as an industry leader but also showcased our team’s ability to innovate, collaborate, and overcome challenges in a dynamic and competitive market. This achievement serves as a testament to our collective dedication to driving positive change and pushing the boundaries of what is possible in the realm of wireless technology.